As one of North America’s most prestigious and trusted jewellers, Birks specializes in offering their clients both the highest quality of Canadian diamonds and a genuine relationship of care. Well-known for their Nordic Light and North Star engagement collections, Birks aims to create a never-ending love affair between the clients with an easy and stress-free experience. Their unique lifetime trade-up policy and confident 90 day refund option for engagement rings makes them an exceptionally client-catered brand.
Birks’ process is easy with its vast ring variety in store. Meanwhile, sales professionals dig deep to find the perfect ring for you.
Flexible Payment Programs – Birks’ confident 90-day full refund (with evaluation) ensures peace of mind in the decision process. Financing is available for those wishing to pay their ring off in increments; there is no minimum to get an in-store credit card. A wide range of financing plans are offered, some with no interest or down payment.
Lifetime Trade-Up – Alternatively, Birks’ lifetime trade-up policy allows for you to trade up at any time, as long as the new diamond is 50% more in price; simply pay the difference in the new diamond. With Birks’ standards to carry only conflict-free diamonds with a minimum I color and minimum clarity of SI1, clients can shop confidently knowing their diamonds are high in quality.
Consistent Follow-Ups – Each staff member has been trained to provide clients with a comfortable, non-sales experience. To maintain a good relationship, Birks is known to follow up with their clients to see how their proposal went, and unfailingly sends 6 month reminders for the client to come in for a complimentary ring clean and check-up.
TOP 3 COMMON QUESTIONS
And their answers.
1. ARE CANADIAN DIAMONDS MORE EXPENSIVE?
Yes, traceability is an expensive process – however, this cost is not passed onto the client. We guarantee that our are diamonds conflict-free, as they go through the Kimberley Process. Its certified origin is marked with a laser engraved maple on every diamond.
2. WHAT IS YOUR TURN-AROUND FOR A CUSTOM RING?
3. DO YOU OFFER PRICE REDUCTIONS AT ANY POINT?
We often do promotions every season. Just ask us!