Birks - Luxe Proposals
Luxe Proposals is Canada's proposal planners, available in Vancouver and Toronto. Services include creative wedding proposal ideas, best places to propose and engagement ring sourcing.
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SUMMARY

As one of North America’s most prestigious and trusted jewellers, Birks specializes in offering their clients both the highest quality of Canadian diamonds and a genuine relationship of care. Well-known for their Nordic Light and North Star engagement collections, Birks aims to create a never-ending love affair between the clients with an easy and stress-free experience. Their unique lifetime trade-up policy and confident 90 day refund option for engagement rings makes them an exceptionally client-catered brand.

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PROCESS

Birks’ process is easy with its vast ring variety in store. Meanwhile, sales professionals dig deep to find the perfect ring for you.

  1. Clients are welcomed with a beverage
  2. Sales professionals educate the clients on diamonds, so that they have best knowledge and expertise to pick their own diamond.
  3. The design is narrowed down by learning more about the significant other, and clients are invited to browse the store to find a style that they like
  4. The ring is created in a Canadian studio, where each diamond is looked at individually by hand.
  5. Pick-Up!

HIGHLIGHT

Flexible Payment Programs – Birks’ confident 90-day full refund (with evaluation) ensures peace of mind in the decision process. Financing is available for those wishing to pay their ring off in increments; there is no minimum to get an in-store credit card. A wide range of financing plans are offered, some with no interest or down payment.

Lifetime Trade-Up – Alternatively, Birks’ lifetime trade-up policy allows for you to trade up at any time, as long as the new diamond is 50% more in price; simply pay the difference in the new diamond. With Birks’ standards to carry only conflict-free diamonds with a minimum I color and minimum clarity of SI1, clients can shop confidently knowing their diamonds are high in quality.

Consistent Follow-Ups – Each staff member has been trained to provide clients with a comfortable, non-sales experience. To maintain a good relationship, Birks is known to follow up with their clients to see how their proposal went, and unfailingly sends 6 month reminders for the client to come in for a complimentary ring clean and check-up.

Photo by Stephanie Jovski & Anna with Love
Photo by Stephanie Jovski & Anna with Love
Photo by Stephanie Jovski & Anna with Love

TOP 3 COMMON QUESTIONS 
And their answers. 

1.        ARE CANADIAN DIAMONDS MORE EXPENSIVE? 

Yes, traceability is an expensive process – however, this cost is not passed onto the client. We guarantee that our are diamonds conflict-free, as they go through the Kimberley Process. Its certified origin is marked with a laser engraved maple on every diamond.

2.      WHAT IS YOUR TURN-AROUND FOR A CUSTOM RING? 

6-8 weeks.

3.       DO YOU OFFER PRICE REDUCTIONS AT ANY POINT?

We often do promotions every season. Just ask us!

SERVICES

FINANCING

WARRANTY

RESIZING OPTIONS*

TRADE-UP POLICIES*

*For more information on Maison Birks’ services and policies: